Susi Hogan is the founder of Kingstown Web Studio and the driving force behind Reaching for Position Zero. 

An experienced marketer, website designer and AI search specialist, she has been helping small businesses get found online long before most people knew position zero existed. 

Practical, straight talking, and occasionally very funny - she reads all the AI search stuff, translates it into plain English, and turns it into tips you can actually use.

You will be meeting virtual Susi for a lot of the show, though not all. We will leave you to consider which bits are virtual and which bits are real.

Kev is the voice of an imaginery (just getting started) listener - curious, straight talking, and refreshingly unbothered by what he does not know yet. 

He asks the questions everyone else is thinking but feels a bit daft asking, and has an uncanny ability to summarise complex ideas in ways that make Susi wish she had said it first. 

Voiced using AI, Kev represents every small business owner who has ever nodded along in a meeting while having absolutely no idea what anyone was talking about.

The Android — AI Assistant Every good team needs a third. She holds the rosette, keeps everyone on track, and has never once complained about the hours. Pictured here with virtual Susi and Kev on a well-earned team night out (don't ask - but it did involve virtual oil).